In the competitive world of wine, craft, and spirits, visual storytelling and branding play a pivotal role in capturing the essence of a product. In this space, GRIT.STDO emerges as a creative marketing agency that specializes in elevating unique brands within this industry. With a team that spans California, Europe, and beyond, GRIT.STDO is rooted in the belief that the journey of brand creation is as important as the destination. Founded by Daniela Belén and James Loor, the agency has grown to be a force in visual content creation, helping brands of all sizes connect with their audiences through tailored, high-quality creative work.
The Beginning: From Chile to California – Founders’ Vision
GRIT.STDO was founded in 2020 in Chile by Daniela Belén, CEO, and James Loor, Creative Director. Their goal was to create a boutique agency that would offer a highly personalized service to brands in the wine and spirits industry. With a background deeply rooted in this sector, both Belén and Loor recognized the need for storytelling that extends beyond traditional label and packaging design. This led to their focus on creating visual content that resonates with consumers long after the initial launch.
Their commitment to collaboration with clients and their ability to craft award-winning content has quickly earned GRIT.STDO has a strong reputation in the industry. Recognizing the growth potential, the founders decided to expand their operations from Chile to Sonoma County, California, one of the world’s most iconic wine regions. This move allowed them to immerse themselves in the heart of the wine community, further deepening their connections and expertise. Today, the agency works with both legacy brands and emerging disruptors, always striving to exceed expectations and deliver results that capture the heart and soul of every story.
GRIT.STDO’s Approach and Impact
GRIT.STDO’s philosophy is centered on offering an integrated service that involves the agency in every aspect of the creative process. From legacy companies to new and disruptive brands, they produce content and corporate communications that span across all touchpoints. Their work includes everything from brand videos and photography to corporate presentations and sizzle reels, always ensuring that the content is aligned with the brand’s story and resonates with the target audience.
The agency’s portfolio speaks volumes about its impact. They have collaborated with more than 50 brands and helped spread their stories to over 15 countries. Notable projects include campaigns for industry giants like Concha y Toro Family of Wineries and Bonterra Organic Estates. Whether it’s crafting a visual homage to a particular wine or producing a documentary that captures the craftsmanship behind winemaking, GRIT.STDO consistently delivers content that is not only visually stunning but also deeply connected to the brand’s narrative.
The Future of GRIT.STDO
As GRIT.STDO continues to grow, its focus remains on maintaining the personalized and boutique approach that has set them apart from other agencies. With a team of seven collaborators, all of whom have extensive experience in the wine industry, the agency is poised to take on new challenges and expand its reach even further. The founders, Belén and Loor, are committed to preserving the core values that have driven their success while also embracing new growth opportunities.
Looking ahead, GRIT.STDO aims to further solidify its presence in the global wine and spirits industry. Their work will continue to be featured in prominent publications and industry events, showcasing their ability to bring brands to life in ways that resonate emotionally with consumers. For Belén and Loor, the journey of each brand they work with is just beginning, and the future is filled with endless possibilities for creative expression and success.
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