Bringing a newborn into the world is an experience filled with both joy and vulnerability. As postpartum care evolves, there is an increasing need for tools that prioritize the safety and emotional well-being of both parents and their children. Skin-to-skin contact has proven benefits for newborns and caregivers alike; however, for a long time, there was no safe, ergonomic solution to support this practice. This gap in care led to the development of Joeyband, a medical-grade device specifically designed to make skin-to-skin contact safer, more comfortable, and more accessible for all caregivers.
From a Scary Moment to a Medical Innovation
Joeyband was created from a personal experience that highlighted a significant gap in postpartum tools. In 2012, Hayley Mullins was practicing skin-to-skin contact with her newborn when her baby suddenly slipped from her chest. This frightening experience made her realize that there were no safe or practical solutions to support skin-to-skin care.
Motivated to prevent this from happening to others, Hayley teamed up with Sarah-Almaza Cox and Ashley Wade. In 2013, the trio officially launched Joeyband with a simple yet essential goal: to provide a safe, hands-free way for caregivers to bond with their babies from the very beginning of life.
The product quickly gained attention from hospitals and health organizations, indicating a strong demand for a clinically sound, ergonomic solution. The team collaborated closely with medical professionals and caregivers to develop a patented, FDA-registered band suitable for both hospital and home settings. Today, Joeyband is a trusted tool in over 200 hospitals, serving as an essential part of early postnatal care.
What Sets Joeyband Apart in Postpartum Support
Unlike slings or baby carriers, Joeyband was designed exclusively for skin-to-skin contact—not for mobility or sleep. Its unique design supports the baby in a safe, ergonomic position, which reduces maternal anxiety, improves breastfeeding outcomes, and provides compression support for C-section recovery. Hospitals utilize a one-size-fits-most model to fit clinical workflows, while the consumer version is available in three inclusive sizes. The product’s design is gender-neutral and accommodates a diverse range of caregivers.
Joeyband is also gaining popularity among adaptive parenting communities, grandparents, and even siblings for its ability to foster meaningful, safe bonding experiences. It is easy to use, comfortable to wear, and effective in enhancing the postpartum experience for everyone involved. Feedback from hospitals and patients has been overwhelmingly positive, with reports of improved breastfeeding rates, increased confidence during transfers, and reduced NICU admissions as well as postpartum pain medication usage.
Joeyband’s Vision for Global Impact and Growth
With a strong foundation and proven clinical outcomes, Joeyband’s next chapter focuses on global accessibility. The team is working on a donation initiative to distribute over 3,000 Joeybands to underserved communities and hospitals around the world. As a low-cost, high-impact solution, Joeyband has already made its way into homes and hospitals across North America and Europe, with plans to expand to more regions.
In the long term, the team aims to deepen clinical partnerships and continue expanding their data portfolio through ongoing research and trials. With strong results already evident—including increased rates of exclusive breastfeeding and reduced postpartum complications—Joeyband is positioned to help set a new global standard in early postnatal care. The mission remains clear: to make postpartum recovery safer, more comfortable, and more inclusive for all families.
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