In today’s world, the importance of sustainable and eco-conscious choices has never been greater. Pure, a Quebec-based brand, exemplifies this commitment by offering ecological household and personal care products. With a focus on safe ingredients, minimal waste, and impeccable quality, Pure caters to families, including those with babies and pets, striving for a cleaner, greener lifestyle.
Pure’s Humble Beginnings in the Heart of Nature
Pure was founded in 2009 in St-Alexandre-de-Kamouraska, inspired by the natural beauty of the St. Lawrence River and the lush landscapes of Bas-St-Laurent. The brand was created by Total Fabrication with a mission to develop toxin-free, eco-friendly products for families and homes. From its inception, Pure prioritized natural ingredients that ensure safety without compromising performance.
By 2010, the brand was making waves in eco-specialty and baby stores, offering its products in bulk—a pioneering concept for household items in Canada. This innovative approach not only reduced packaging waste but also encouraged conscious consumer behavior. In 2013, Pure introduced transparent containers, simplifying the refilling process and promoting its eco-friendly ethos further.
Commitment to Quality, Sustainability, and Transparency
Pure’s philosophy revolves around transparency, quality, and kindness. The brand proudly displays a full list of its biodegradable, vegan ingredients on every label. These components are safe for homes, the environment, and even the most sensitive skin types, including babies and pets.
With ultra-concentrated formulations, Pure ensures customers get maximum value with minimal product usage, reducing both waste and transportation emissions. Their products, ranging from hand soaps to laundry detergents, are versatile and reliable, making sustainable living simple and effective for all households.
Innovative Bulk Stations and a Vision for the Future
Pure’s bulk stations are a standout feature, enabling the reuse of over one million bottles annually. This initiative has positioned Pure as a leader in eco-friendly solutions across Canada, with filling stations accessible nationwide. Customers can conveniently refill their containers, fostering a culture of sustainability.
In December 2016, Pure’s commitment to environmental responsibility was solidified when its parent company, Total Fabrication, became the first Canadian enterprise certified for climate engagement by Ecocert. With a long-term goal to reduce greenhouse gas emissions and environmental impact, Pure continues to lead by example.
Looking ahead, Pure remains dedicated to expanding its reach while staying true to its core values of kindness, transparency, and uncompromising quality. The brand inspires consumers to make informed, sustainable choices for themselves and future generations.
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