In a world where financial literacy is becoming increasingly essential, Borrowell stands out as a Canadian fintech company that empowers individuals to take control of their financial health. With a mission to make financial prosperity accessible to everyone, Borrowell offers free credit scores, financial product recommendations, and innovative tools that help Canadians make informed decisions about their credit. The company’s impact has been monumental, and at the forefront of this transformation is Eva Wong, the Chief Operating Officer and co-founder.
Visionary Founders Creating a Financial Revolution
Borrowell was co-founded by Eva Wong, who brought over 15 years of business and global non-profit experience to the table. Alongside her co-founders, Eva set out to address a gap in the financial market—helping Canadians improve their financial well-being through education and easy access to credit scores. Based in Toronto, Borrowell became the first company in Canada to offer free credit scores, paving the way for over 3 million members to take charge of their financial futures.
Eva Wong’s journey into fintech was not a straight line. Before starting Borrowell, she held significant roles in companies like Maple Leaf Foods, Oliver Wyman, and the UN Development Programme. She also co-founded Toronto Homecoming, a project designed to encourage talented Canadians living abroad to return to Toronto. This blend of experience equipped her with the skills needed to navigate the complex world of fintech and make Borrowell a household name.
Leading the Charge in Financial Literacy and Inclusion
Under Eva Wong’s leadership, Borrowell has garnered impressive accolades. The company was named one of the top 100 fintech firms globally by KPMG and ranked 4th on Deloitte’s Technology Fast 50™ list of fastest-growing companies in Canada. These achievements reflect the company’s commitment to innovation and financial inclusion.
Borrowell’s unique offerings include Rent Advantage, Canada’s first tenant-driven rent reporting product, and a suite of educational tools and personalized recommendations that guide members toward financial stability. According to the company’s data, Borrowell members reported up to a 100-point increase in their credit scores after one year of using select products, a testament to the platform’s effectiveness.
Eva Wong’s dedication extends beyond Borrowell’s walls. She serves on the boards of World Vision Canada and The Scott Mission and sits on the advisory board of Queen’s University’s Smith School of Business. Her contributions to the fintech industry have not gone unnoticed; she is a winner of the EY Entrepreneur Of The Year® award in Ontario and was named one of the Standout 35 on the global Women in FinTech Powerlist.
Eva Wong’s Vision for Financial Empowerment
Looking ahead, Eva Wong and her team at Borrowell are focused on expanding their reach and continuing to break down barriers to financial success for Canadians. The company’s dedication to building a diverse and inclusive workplace is reflected in its gender-balanced team, where half of the members identify as women or non-binary. This commitment to diversity is not just a value but a strategic advantage that contributes to Borrowell’s success.
Borrowell’s future is bright, with plans to enhance its offerings and continue its mission of making financial prosperity possible for everyone. As Eva Wong leads the charge, Borrowell is poised to remain at the forefront of financial literacy and innovation in Canada. With a proven track record and a clear vision, Borrowell is not just a fintech company—it’s a movement toward financial empowerment.
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