In a world increasingly filled with synthetic skincare products, the demand for natural, plant-based alternatives has surged. As people become more conscious about what they apply to their skin, many are turning to clean, holistic solutions that prioritize sustainability and wellness. Wildgold Botanicals, founded by Carley Gibson in 2018, is one such brand that harnesses the healing power of plants to create skincare products free from harmful chemicals. With a background as a clinical herbalist, Carley is uniquely positioned to blend traditional plant medicine with modern skincare, providing customers with truly effective products.
The Story of Wildgold Botanicals
Carley Gibson’s journey into the skincare industry began long before she became a herbalist. In her early 20s, she invested a significant amount in a supposedly clean skincare brand, only to later discover through research on the Environmental Working Group’s website that the products contained toxins.
This eye-opening experience motivated her to create her own skincare line—one that would be genuinely clean and free from harmful chemicals. Eager to develop effective products, Carley pursued formal education in herbalism. After three years of studying the medicinal properties of plants, she combined her herbalism knowledge with organic product formulation to launch Wildgold Botanicals.
Today, Wildgold Botanicals is recognized for its concentrated, waterless formulations that are free from preservatives and toxic chemicals. The brand specializes in facial serums, cleansers, masks, and balms, all designed to nourish and heal the skin using plant-based ingredients.
The Power of Plant-Based Skincare
One of the unique aspects of Wildgold Botanicals is its commitment to using only oil-based, waterless formulations. This approach not only preserves the products without the need for harmful preservatives but also ensures they are ultra-concentrated, providing longer-lasting and more effective results. Traditional skincare products often contain water as a filler, which can dilute the potency of active ingredients. In contrast, oil-based products absorb more easily into the skin’s natural oily layer, ensuring that the plant extracts and healing oils penetrate deeply.
Carley’s formulations showcase the power of plant medicine in skincare. By incorporating healing plants like Centella, known for its ability to heal scars and improve circulation, she creates products that enhance the skin’s appearance while promoting its overall health. Her background in clinical herbalism allows her to select the most effective plant extracts, ensuring that each product offers real, tangible benefits.
New Horizons and Exciting Developments
As Wildgold Botanicals continues to grow, Carley has exciting plans for the future. In addition to expanding her skincare line, she aims to explore the realms of teas, tinctures, and internal herbal products, providing a more holistic approach to wellness.
While her journey has been shaped by the arrival of her three children, who were born around the same time she started her business, Carley remains dedicated to slow but steady growth. With a focus on creating more skincare products and exploring new avenues, the future of Wildgold Botanicals is bright and filled with potential.
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